Relying on important metrics and diving deeper into issues/complaints raised by stakeholders helped them navigate towards a better product. Most enterprise products are observational since business cannot stop. Feedback cycle: An enterprise product is uniquely positioned since they cannot depend on user feedback like other B2C products.This gave them enough insights to build the final product. Before building a full-fledged product, Moxtra gave Citibank a few versions to test across cohorts so they could assess user experience under special circumstances. Citibank didn’t allow Moxtra to directly approach their customers but placed surveys on their bank website asking users their preferred way of interaction with their RMs. Interaction with end user: Most enterprises have strict policies around interaction with their customers.In the 4-month project period, they thought of their product from the end users’ perspective to build an intuitive solution. On the Relationship Manager side, they proposed a whitepaper app that the RMs could use for financial documents and for remote meetings with the clients. On the client side, they embedded their SDK on the app. Moxtra prioritised features on their SDKs.
Driving Product Roadmap and Addressing Enterprise Challenges Citibank was very interested in a tool like this and that’s the story of how Moxtra found its PMF and also, its first client.
Moxtra plugged their collaboration SDKs into Citibank’s app for people to interact easily and for the conversations to be easily tracked from audit or compliance point of view. Both clients and RMs want an easy, but safe way to interact with each other. Social channels, while a less cumbersome option, are not safe to exchange confidential documents. The team then entered a competition held by Citibank to solve the following problem statement: Relationship managers interact with clients through phone calls or emails. However, the decision makers at the time were not open to spending on technology. Education, on the other hand, was less regulated and looked promising from end users’ point of view. Healthcare was highly regulated at the time and not as open to technology as today. The team followed a lean approach and quickly built small prototypes across three verticals- healthcare, education and finance. What they now fundamentally sell are SDKs- embeddable modules that businesses can plug into existing web or mobile applications. The team spent 2 years in building a mobile app that was like any other collaboration platform. Realising that things were moving towards the mobile era, they conceptualised Moxtra – Mobile Extra, in 2013. Moxtra was founded by Subrah Iyar (co-founder of WebEx Communications) and Stanley Huang (former senior director of engineering at WebEx and Cisco Systems). Raghavendra threw light on the following Moxtra – A Brief History Moxtra was founded with the idea to reimagine business collaboration in the age of mobility. We recently had the opportunity to interact with Raghavendra Ramesh, who enlightened us on an array of topics around Enterprise SaaS Products through his learnings at Moxtra.Ībout Raghavendra: He handles Product at MoxtraĪbout Moxtra: An offering that powers one-stop digital apps.